In a way it’s a little bit interesting that it took all these centuries of development and innovation to come to this point in history. Human beings, after all, are naturally social animals. Whether it’s around your tabernacle, the office water cooler, or your own picket fence, people are naturally engaged in social transactions with other people. So it goes for your business; when you are thinking of entering and commandeering the channels of social media, there are some things you should know.
Waiting: From a fascinating piece on DreamGrow compiling a host of social media trends at years end in 2016, 95% of “online adults aged 18-34 are most likely to follow a brand via social networking.” 95%. That’s a huge number. This demographic are the people so many businesses are doing most of their selling to.
Recommended: However just because a huge number of people are on social media, that isn’t where your obligation ends. You still need to be NICE. Some 71% of customers “who have had a good social media experience with a brand are likely to recommend it to others.” 71% is a huge percentage of essentially free advertising. You just need to be sure your customers on social media channels have a pleasing experience. It’s also worth considering, what do you think the percentage would be of people who railed out against your business if they had a poor experience?
Mobile: Your online presence has got to be optimized for mobility.There’s 1.65 billion “active mobile social accounts” in existence currently. 1 million new active mobile users are added each day. Think about how many people you can reach if you are on mobile social media channels. Now, if you decide against this, think about how many people your competitors are able to reach.
The bottom line is that simply having a website online is no longer going to cut it. You need social media to touch certain demographics, you need to have an active and accessible platform, and it’s got to be mobile. Guess what else? The ranks of social media are growing all the time. My grandmother is on Facebook. She’s 90. So is my niece; she’s 1.
Social media is there for those industrious enough to use it. If you need a partner in dredging up the social media waters, Arrested Development Social Media is here to help. Send us an email today to find out about what we can do for you and your business!