Be Your Business’s Own Mouthpiece

One of the really challenging things about running a business in this age and day is knowing when enough is enough. Of course you want to celebrate your business and you want people to know just what you do. For many of us it’s not just a matter of vanity; many of us actually can do well to make others lives better. Sharing all of that whenever you have the opportunity is one of the joys of being a small business owner. But when does too much become too much?

The short answer to that question is never, so long as the parallel is appropriate. You always want to be touting off what you are doing when things are happening at your business. But you don’t want to be droning on and on about your business especially if the connection just isn’t there.

Say you are a provider of boutique animal toys for dogs. This is a pretty accessible business because a lot of people have dogs. Dog lovers are a pretty pure breed [sic] and they often enjoy swapping dog stories with other dog lovers and finding new ways to make their dogs lives better. So when you are in like-minded company you can bet that talking shop is great.

If, though, you’re out at your nieces confirmation or your nephews choral recital; bringing up doggie toys at these unrelated events just isn’t couth. You don’t want to be that person who keeps bringing things back to themselves. An even more refined way for the doggie toy owner to behave if someone else brings up their business is to decline to even go there;

“This is not my day, this is for my niece or nephew, but I’d love to show you something which could be great for your dog; can I call you tomorrow?”

This level of decorum really shows someone who understands that there is such a thing as time and place.

However, when you have a business and it is relevant, it’s important that you speak out as often as you can! One of our favorite bed and breakfasts from Sleep Here Now is still located in Chestertown Maryland, Simply Bed & Bread. Innkeeper and chief proprietor Cheryl Hoopes is the consummate champion of her own destiny and she is an absolute delight of an innkeeper.

We first visited Simply Bed & Bread in 2010 and we actually came back hot on the heels in 2011. But Innkeeper Cheryl has been a friend on Facebook for some years and following her progress on social media is engaging. She is always championing community events, talking about her amazing guests, and touting her business in every media crack she can finagle.

Which is what we all should be all about. As a small business owner you should be your own biggest champion of your business. If it’s not you talking about your business it is going to be someone else talking about their competing business. So don’t bang the drum obscenely when the tenor isn’t called for. But don’t hide back in the shadows when you have the opportunity to share with the world who you are and what your business is all about!


Keywords in Blog Title Can Make or Break Your Blog

One of the challenges of social media is getting people who aren’t social with you to be social. Sounds like a simple enough problem, right? But how often do you click on things you’re unfamialr with? Not too often likely. Even if you are a social butterfly who’s on the cutting edge of all things online, you are in a stark minority. Actually one of the biggest drawbacks to your social media enterprise can begin with what you title your blog. The simple words you use carry such an impact.  What’s in a title? A lot actually. Here are key things to be aware of when creating a title for your blog.

The journey to blog readers is long. You should make your directions clear.

Your blog title needs to reach out for the audience it’s looking for. What does that mean? Well if you are trying to reach a broad audience and as many people as possible then the title needs to speak to as many of your broad, middle-of-the-road audience as possible. At the same time if your blog post is meant as a niche piece for a niche audience it needs to speak to the people you are reaching towards.

If you’re speaking to a Harry Potter audience you might use terms like “muggles” or “9 3/4.” To most who don’t know the book or film series these things will seem meaningless. But to true fans these terms mean something.

At the other end of the spectrum if you are writing a piece about something general you need to discover what the best keywords are to put into your title. For fitness you might use terms that are broad and far-reaching like “weight loss,” “physical training,” or “muscle” to find the broadest audience you can. The same is true of a subject like “parenting;” you might try terms like “child care,” “infants,” and “adolescence” depending on where your post specifically goes.

Your title needs to be witty and engaging without seeming threatening. You need to make sure that your blog title has got keywords which mean something to the desired audience. You also should be sure that your blog title conveys the content of your blog well. All of these seemingly obvious things may appear to be common sense. But if you are having a hard time generating audience in the world of blogging you should bear these things in mind before you make your next post!